From small scale to large scale, inception to delivery, I direct and produce campaigns and projects that anticipate, meet and exceed clients’ expectations, while understanding audiences.

I am Niccy Hallifax, an Artistic Director and Executive Producer who can deliver a 360° creative production offer, or help you to produce one. I have delivered some of the world’s largest cultural and theatrical public events across multiple sites, as well as environmental artistic installations and large-scale events and projects. I also provide strategic and artistic consultancy services that deliver on KPIs for grants and not-for-profit funding models.

I am proud to project direct and produce cultural projects and events that are recognised for their innovation, artistry and theatricality. The breadth and quality of delivery comes from over 15 years’ experience working across the arts and culture sector: producing festivals; working on strategic programme consultancy; helping to establish and launch multi-arts programmes; and creating and delivering nationally significant cultural projects.

I am interested in the way arts and culture can invoke a response and indeed can shift public perception, revitalise cities and spaces, and promote wellbeing. It can define an area for residents and visitors as well as arts industry personnel. I passionately feel that art of all forms has an important role in our society’s future wellbeing.

I am adept at creating teams bespoke to a client’s needs, and regularly bring together some of the finest creative and production experts to work on projects I direct. I can also be commissioned to deliver with an existing team. Its what work best for my clients. I have a background in visual art, so understand artists and designers as well as the processes required for the lifetime of a campaign.


My priority in selecting projects is succinct – based not on the size of a project, or the budget, but the creative challenge that it presents. My creative, strategic and business-focused drive is to ensure that any project delivered by the team, not only meets the project objectives, but goes above and beyond expectations to spellbind audiences.



Creative artistry and professional excellence drive me and ensure I deliver exceptional results for my clients – whether they are production agencies or the end client. I am often called on to manage and offer services in projects that require creative solutions to complex challenges, and have worked on strategic programme consultancy for public-facing high-value projects, where reputation and creativity is everything.



I have had the pleasure of working with Niccy on numerous occasions since we worked for AEG to produce the opening of The 02 Arena in London. Niccy is a creative thinker who has an excellent eye for artistry, detail and project management. Her ability to react quickly and get under the skin of large-scale projects with spectacular results is formidable. She thrives and delivers repeatedly on complex projects, often enacted against challenging timescales and within multi-stakeholder environments.” – Martin Green CBE, CEO & Director of Hull UK City of Culture 2017.


“Niccy has been the dedicated, yet light-hearted driving force behind projects I have worked on with her. She is a true Creative Producer, but with the benefit of having her feet on the ground when it comes to the budget. Apart from having fun delivering some stunning moments for UK City of Culture 2017 in Hull, she has been an inspiring cohort during the London Olympic Ceremonies 2012.” – Ala Lloyd, Architect and Production Designer