Project details
AEG Europe
Event Director
Niccy Hallifax
Category
3. Launches & Conferences
To announce the news that the ATP World Tour Tennis finals would be played annually at the O2, we placed Andy Murray and Pat Cash on the roof of The O2. Designed to enable TV crews to get the shots they needed from a helicopter, footage from this event was used around the world. We also created practice courts for public viewing.
ATP World Tour Tennis
ATP World Tour Tennis
