3. Launches & Conferences

ATP World Tour Tennis Finals

Project details

AEG Europe

Event Director

Niccy Hallifax


3. Launches & Conferences

To announce the news that the ATP World Tour Tennis finals would be played annually at the O2, we placed Andy Murray and Pat Cash on the roof of The O2. Designed to enable TV crews to get the shots they needed from a helicopter, footage from this event was used around the world. We also created practice courts for public viewing.


ATP World Tour Tennis
ATP World Tour Tennis
Share on

Premieres & After-Show Parties


Formula E (Global Launch)